Commercial Strategies for MedTech startups and scaleups
Turn Your Innovation into Revenue!
We partner with founders and leadership teams in MedTech and Aesthetics to accelerate time-to-revenue, sharpen market positioning, and build sales strategies that actually convert.
Who is this for in MedTech and Aesthetics?
- Startup’s preparing for first commercialization
- Scaleups entering the European market
- Founder-led sales organizations that have hit a plateau
- Companies preparing for fundraising and needing a credible commercial story
- Product categories:
Medical Devices, Digital health solutions, Combination products - Focus Specialities (but not exclusively):
Aesthetics, Longevity, Medical Weight Loss, Food Intolerance, Cardiology, Cardiac Surgery, Robotics - Main Geographical Scope: Europe
Our Approach: We build decision-ready commercial systems and execute.
- Market & Customer Precision
Define high-value segments
Build a sharp Ideal Customer Profile
Identify true customers - Value Translation
Convert clinical outcomes into economic and operational value
Align messaging with physicians, procurement, and payers - Commercial Strategy Architecture
Market entry sequencing (where to win first)
Pricing and reimbursement alignment
Scalable go-to-market model - Sales and Leadership Execution
How we work together:
Flexible formats, depending on your needs:
- Strategic Advisory
- Ongoing support for founders
- Focused, high-intensity engagements (2–6 weeks, ideal for market entry, repositioning, or pre-fundraising)
- Workshops & Team Enablement (Align your team around a clear commercial direction)
- Interim Commercial Leadership
- Hands-on support when execution speed matters
When should you reach out?
This is typically the right moment:
- Before raising your next round
- Before entering the European market
- When sales are not converting despite activity
- Before hiring (or after mis-hiring) a sales team
- When you need to move from pilots to real revenue
Let’s build a commercial strategy that converts
If your goal is to generate real market traction, the next step is simple.
Book a strategy call!
In this 30-minutes session, we will:
- Assess your current commercial setup
- Identify your biggest bottlenecks
- Outline immediate opportunities to accelerate revenue